Rashid applies his manifesto of changing the world with the concept of taking the user to a new level of sensation. The Nutopia collection is centered around Teknowash, a revolutionary system that combines chromo-therapy and an audio surround sound in a total comfort shampoo unit. Rashid’s Sensual chair is made using the most advanced molding process that creates both a structural frame as well as seamless comfort. Further, he uses illuminated forms in both the Human workstation as well as the Komplete desk to create a weightless floating effect. Through the integration of high technology and sculptural forms, Rashid’s Nutopia collection represents the design icons of the beauty industry.